THE IMPORTANCE OF COLOUR IN BUSINESS

      Colour plays an important role in brand identity. It draws consumers to product, stirs emotion and has a huge impact on brand recognition. For example, KFC also known as Kentucky Fried Chicken has such a strong logo and the colour red and white will attractive people because it use bright and cheerful colour. In the early years, you can see him to have a more serious face but overtime, you can see that his face have become more friendly. Also the red colour in the logo has given the logo a more and lively look. Red, orange, and yellow are next to each other on the wheel and are all warm colours. Warm colours often evoke feelings of happiness, optimism and energy. However, yellow and orange can also slightly irritate the eyes and red can increase a person's appetite. Think about fast food restaurants like McDonald and KFC. Most of these places incorporate the colour yellow and red. Why? Because they want people to get hungry and then eat quickly.